Role of Designer in 21st Century

Designers work in many fields such as fashion, architecture, graphic and many more and the contribution from designers are highly welcomed. The real work of a designer involves process that brings greatest possible outcomes to solve an existing problem. Adding artistic or aesthetic value is a part of the development process of designer but this differs from the work of artist who freely express themselves. Designer must be capable of receiving important information from specialist like engineer and decide the designing process.(Brandon,K, 2015)

Designer’s job is related to illustration and it helps to deliver the ideas in visual form rather than words which can face difficulties to interpret something. By doing visually, anyone can understand the design precisely and work on it. This improves communication process. Designer today must be able to see a big picture or problem and analyse the information so that the outcome will not become a burden to society or creating more waste rather actually solving a problem. For example, water bottle is designed to bring the water every day and quench the thirst. But, it is also non-biodegradable and harmful to nature. The designer should solve an existing problem without creating another problem. (Brandon,K, 2015)

“We have seen an increase in the need for all kind of designer and substantial surge in compensation for both junior and senior level design talent”. (Edward Hooper, Senior Executive Recruiter, New York)

The designer’s job is to find the right people with right information through research or from experts. Then actual work of design. The last part is, giving information from finished product to the right people. Creativity is expected in designer’s work in producing excellent designs. Creative work is on the rise and risks are being taken by designers to give life to innovation. The designer also must be up to date to current world trend and continually sharpening the insights to get fresh ideas. (Brandon,K, 2015)

Various role of designer:

• Visual/Marketing designer

-Develops layout and make aesthetic choice

-Choose colour palettes

-Create logos, business card, brochures

• User experience (UX) designer

-Creative intuitive design for complex software and internet product

• Mobile App designer

-Has knowledge in iOS and Android design

Reference:

Brandon K. Hill, 2015, What is the role of a designer?, btrax,Inc, accessed on 27 April 2017, url: http://blog.btrax.com/en/2015/01/28/what-is-the-role of-a-designer/

Robert Walters, 2017, The role of a designer, robertwalters-usa.com,  accessed on 27 April 2017,  url: https://www.robertwalters-usa.com/about-us.html